# Marketing Ethics
Latest news and articles about Marketing Ethics
Total: 2 articles found
Business
Family Values Over Virality: China’s Ad Watchdog Cracks Down on ‘Shock Marketing’
China’s advertising regulator has issued new guidelines banning provocative and "lowbrow" marketing tactics following a backlash against an OPPO Mother's Day ad. The move signals a broader shift toward moral governance, forcing brands to prioritize traditional family values and social responsibility over viral traffic.
SoBiz2026年5月11日 01:23
#OPPO#China Advertising Association#Marketing Ethics
Business
The Bitter Aftertaste of China’s ‘Pseudo-Natural’ Beverage Boom
The exposure of Songyou Juice for its minimal fruit content has sparked a broader critique of 'pseudo-natural' marketing in China's beverage industry. These companies exploit cultural health myths and trademark loopholes to sell sugar water as premium wellness products, generating billions in revenue while eroding consumer trust.
SoBiz2026年4月16日 09:58
#Songyou Juice#China Consumer Market#FMCG