# Marketing Law

Desperation in the Tea Aisles: Nayuki Penalized for 'Guerrilla' Pop Mart IP Marketing

A Beijing court ruled against Nayuki's Tea in an unfair competition lawsuit filed by Pop Mart over the unauthorized use of its 'LABUBU' IP. The verdict emphasizes that 'fine print' disclaimers cannot excuse deceptive marketing, coming at a time when Nayuki is struggling with significant financial losses and store closures.