# Mei KTV

Can AI Rescue China’s KTV? Gamified Scoring and Synthetic MVs Reboot an Old Nightlife

China’s KTV chains are investing heavily in AI to revive a flagging industry: real-time scoring, AI coaching and synthetic music videos aim to attract younger customers and cut costs. The result is a commercial uptick driven by gamified rewards, but also a cultural clash as cold metrics and monetised fixes collide with the convivial, emotional core of karaoke.