# Meiyijia

The Fragile Empire of China’s Convenience King: Why Scale Isn't Saving Meiyijia’s Shopkeepers

Meiyijia, China's largest convenience store chain with 37,000 locations, is facing a crisis as its aggressive expansion and predatory supply chain practices push franchisees toward bankruptcy and illicit sales. Despite massive corporate revenues, store owners are struggling with forced inventory and higher-than-market wholesale prices while facing fierce competition from instant retail and discount snack chains.