# Menswear
Latest news and articles about Menswear
Total: 3 articles found
The Fading Alpha: China’s ‘Jacket King’ Struggles as Core Profits Evaporate
Chinese menswear giant Septwolves reported a catastrophic 87% decline in core business profits for 2025, despite a positive headline net profit. The former industry leader continues to shrink its retail footprint, closing hundreds of stores as it struggles to modernize its image for a new generation of consumers.
Hollowing Out the Alpha: The Financialization and Decay of a Chinese Fashion Icon
Once China's dominant menswear brand, Septwolves is facing a crisis of confidence as it pivots from manufacturing to stock market speculation. With 74% of profits coming from investments and R&D spending in freefall, the company's core apparel business is struggling with high return rates and declining store counts.
Second‑Generation Strain: Red Bean Posts Deeper Losses as China’s Menswear Market Contracts
Red Bean forecasts a second consecutive annual loss for 2025, reflecting a broader decline in demand for traditional menswear in China. Efforts to reposition the brand and convert franchise stores to direct control have so far been overwhelmed by falling sales and squeezed margins, leaving the company at a crossroads between deeper restructuring or strategic partnership.