Latest news and articles about Minglue Technology
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Minglue Technology’s AdEff product applies EEG and eye-tracking data combined with a multimodal AI model to assess AI-generated video ads in minutes, claiming high correlation with human test results. The tool aims to help marketers select high-potential creatives quickly, cutting wasted media spend and shortening campaign cycles, though questions about external validation, cultural generalisability and biometric privacy remain.
