# Mixue Ice Cream & Tea

China’s Tea Giants Pivot to Coffee, Igniting a Cutthroat Price War in Rural Counties

China's leading tea-drink brands are aggressively expanding into the coffee sector within lower-tier cities, triggering a massive price war. By leveraging existing storefronts and mature supply chains, these players are offering coffee for as little as 2.9 yuan, squeezing traditional coffee chains and local independents alike.