# NEV Sales

The Cash Fortress: Why Li Auto is Doubling Down on 'Idealism' as China’s EV Market Cools

Li Auto is leveraging a 94.3 billion RMB cash reserve to weather a major downturn in the Chinese EV market, prioritizing R&D and user loyalty over short-term sales volume. While competitors slash costs, Li Auto is doubling down on AI and proprietary tech to survive the industry's shift toward a value-driven replacement market.