# Neue Klasse

Luxury’s Last Stand: BMW Doubles Down on China with Performance Growth and ‘Neue Klasse’ Ambitions

BMW Group reported over 25% growth in its M performance division for Q1 2026, while maintaining market leadership in the premium sedan and SUV segments. The company is now pivoting to its 'Neue Klasse' era with a China-specific long-wheelbase iX3 set to debut at the upcoming Beijing Auto Show.