# Oriental Selection
Latest news and articles about Oriental Selection
Total: 2 articles found
Profit Turnaround for Oriental Selection, but Dong Yuhui’s Shadow Looms Large
Oriental Selection has returned to profit after a turbulent year, driven mainly by steep cost‑cuts and a shift to self‑operated goods, prompting a strong stock market reaction. Yet its recovery is fragile: GMV remains below prior peaks, app membership has declined and the company still depends heavily on Douyin traffic while former anchor Dong Yuhui’s independent operation soars.
Yu Minhong Hires Philanthropy Veteran Chen Xingjia as New Oriental Advisor as Company Pledges Annual Donation
Yu Minhong has named Chen Xingjia a senior consultant to New Oriental and its livestreaming and cultural arms, offering RMB 1.5 million a year and committing at least RMB 1 million annually to Chen’s Henghui Philanthropy Foundation. The move follows scrutiny of Chen’s previously disclosed foundation salary and signals a strategic effort by New Oriental to shore up social legitimacy while raising questions about governance and transparency in corporate–charity ties.