# PR crisis

How a Public Feud and Hardline Founder Pushed Xibei From IPO Hope to Cash Burn

Xibei’s founder‑led confrontation with online critics and a string of emotionally driven operational moves have coincided with steep closures, large losses and damaged investor confidence. The company’s heavy couponing, labour cost increases and disrupted supply chain have burned cash without restoring customer trust, leaving its IPO ambitions in jeopardy.