# PR risk

Zeekr Warns Early 8X Leak Disrupted Launch Rhythm, Underscoring PR Risks in China’s EV Race

Zeekr said parts of its forthcoming 8X model's information leaked ahead of schedule, disrupting the planned release rhythm and prompting the company to reassert the importance of orderly product launches. The episode highlights how leaks can distort marketing, dealer and competitive dynamics in China's cutthroat EV market.