# Personal Branding

The Resurrection of ‘Wang Ganggang’: A Chinese Cosmetics Mogul’s Fight to Reclaim a 10-Billion-Yuan Empire

Hanhoo founder Wang Guoan has reportedly settled nearly 1.5 billion yuan in debt by leveraging a radical transparency strategy and personal social media branding. Despite his personal comeback, he faces significant internal resistance as he attempts to pivot the cosmetics brand toward a high-end, 10-billion-yuan growth strategy.