# Project Hug

Seoul’s Regulatory Siege: South Korea Targets Google’s ‘Project Hug’ with $500 Million Fine

South Korea's antitrust regulator has accused Google of using its 'Project Hug' program to unfairly block competition in the mobile game market, threatening a fine of up to $546 million. The investigation suggests Google provided financial incentives to developers to ensure their games remained preferential to the Play Store, harming local rivals like OneStore.