# QR code

Kuaishou’s Spring Festival Gambit: Red‑Envelope Games Drive DAU to a New Peak

Kuaishou’s 2026 Spring Festival campaign produced record daily activity driven by gamified cash incentives and QR‑based greetings, with a 60% rise in users of a shake‑to‑get red‑envelope feature and nearly 80 million participants across key events. The results highlight the platform’s skill at converting cultural rituals into digital engagement, but leave open questions about sustainability and costs.