# Rednote

Xiaohongshu Sheds Its 'Slow' Persona in High-Stakes Pivot to AI and Global Markets

Xiaohongshu has announced a major restructuring to integrate its core businesses and prioritize AI development through a new top-level department. The company is also launching 'Rednote' to spearhead international expansion, signaling a departure from its traditionally slow growth pace to compete with tech giants like Douyin and Meituan.