# Retail Consumption

A Glint of Caution: China’s Gold Frenzy Cools as Prices Breach Key Support Levels

Gold prices in China have fallen below the 980 RMB/gram mark, leading to a 60% drop in investment traffic at major retailers like Beijing's Caibai. While jewelry buyers see an opportunity, experts warn that the era of speculative gold buying is facing a reality check as global macro risks are repriced.