# Retail Expansion

The Great County Conquest: Starbucks Performs ‘Difficult Surgery’ to Reclaim Its Edge in China

Starbucks is pivoting its China strategy toward 1,500 lower-tier counties and a 20,000-store goal through a joint venture with Boyu Capital. To combat local rivals like Luckin, the company is aggressively cutting labor costs and employee benefits while transitioning to a leaner, more efficiency-driven operational model.