# SEO

The Citation Economy: Why Brands Are Trading Search Rankings for AI Influence

Marketing experts at a Tsinghua-backed summit argue that the AI era has moved branding from 'being searched' to 'being cited' by generative models. This transition to Generative Engine Optimization (GEO) requires brands to rethink content creation to avoid 'cognitive friction' and ensure visibility in the training data of major LLMs.

NeTe2026年5月10日 17:23

#Artificial Intelligence#GEO#Digital Marketing

A small humanoid robot with glowing eyes on a reflective table in a dark setting.

Technology

Poisoning the Well: Why China’s AI Marketing Industry is Thriving After a Major Scandal

China's '3.15' gala exposed a gray market for manipulating AI recommendations, but the scandal has unexpectedly fueled a surge in demand for Generative Engine Optimization (GEO) services. As search habits shift from browsers to AI bots, businesses are racing to influence LLM outputs, sparking a new 'arms race' between marketers and AI developers.

SoBiz2026年4月2日 01:28

#GEO#SEO#Artificial Intelligence