# Scenario Marketing
Latest news and articles about Scenario Marketing
Total: 2 articles found
Business
The Paradox of the Chaser: How China’s Soda King Got Trapped in the Baijiu Bottle
Mingren Soda, which built a 4-billion-yuan business as the primary companion for China’s baijiu drinkers, is now struggling to pivot away from its niche dependency. Facing a shrinking alcohol market and distributor unrest, the brand must reinvent its identity to appeal to younger, health-conscious consumers who view its products as outdated relics of traditional drinking culture.
SoBiz2026年4月7日 04:58
#Mingren Soda#Baijiu Industry#Chinese Beverage Market
Business
The Bloom Business: How Bright Dairy is Monetizing Shanghai’s Cherry Blossom Fever
Bright Dairy is leveraging the 2026 Shanghai Cherry Blossom Festival to deploy a 'scenario-based' marketing strategy, launching a premium, limited-edition yogurt that targets health-conscious urbanites and the burgeoning 'Spring Economy.'
NeMo2026年3月26日 06:58
#Bright Dairy#Shanghai Cherry Blossom Festival#Spring Economy