# Shanhaijing
Latest news and articles about Shanhaijing
Total: 2 articles found
Burgers and Beasts: How China’s Tastin is Repurposing Mythology for the Gen Z Palate
Tastin’s recent collaboration with the anime 'You Shou Yan' highlights a sophisticated evolution of the 'Guochao' marketing trend in China. By blending mythological IP with interactive merchandise and localized flavors, the brand is successfully converting traditional culture into social currency for Gen Z consumers.
Tencent’s Nostalgia Bet Tops 50 Million Pre-registrations as China’s IP-Driven Mobile Game Market Heats Up
Tencent’s Rock Kingdom: World topped 50 million pre-registrations ahead of a cross‑platform launch later this month, signaling strong demand for established IP remade for mobile and PC. A Shanhaijing‑themed idle card game, Yishou Lingjing, will launch on March 20, while Capcom’s Resident Evil release has rapidly reached 6 million sales—together underscoring the market premium for known brands, cross‑platform play and long‑tail monetisation.