# Shekou Shenzhen

Walmart China and Xiaohongshu Open 'Mashu' Experience Store — A Bet on Interest-Driven Retail

Walmart China and Xiaohongshu opened a jointly branded concept store in Shenzhen that combines Walmart's supply-chain and private-label strengths with Xiaohongshu's trend insights to create interest-led, experiential shopping. The "Mashu" store replaces category shelves with themed "interest islands" and co-branded SKUs, signalling Walmart's strategic shift from mass merchandising toward customer-centred, omnichannel retail.