# Shi Yuzhu

Latest news and articles about Shi Yuzhu

Total: 2 articles found

A bustling shopfront in a street market in Quanzhou, vividly lit and filled with local goods and lanterns.

The Architects of Insecurity: Why China’s Marketing Veterans Outlast the Influencer Age

While modern Chinese 'wanghong' brands often collapse within three years, a group of veteran marketers has dominated the market for decades by exploiting social anxieties and cultural traditions. By focusing on psychological triggers like filial piety and status rather than product utility, these figures have created enduring commercial empires that outlast digital trends.

SoBiz2026年5月1日 07:28

#Chinese Marketing#Consumer Behavior#Shi Yuzhu

Aerial view capturing Pudong, Shanghai's highway and park landscape, featuring roads, greenery, and urban design.

Business

Legacy Sins and Blockbuster Wins: Giant Network Rebuked Over Shadow Deal Amid Explosive Growth

Giant Network and its founder Shi Yuzhu have been penalized by Chinese regulators for an undisclosed 2020 related-party transaction. Despite this regulatory setback, the company is reporting record-breaking financial growth in 2026 driven by its hit game 'Supernatural Action Team'.

SoBiz2026年5月1日 07:27

#Giant Network#Shi Yuzhu#CSRC