# Short-form Drama

The Price of the Script: How a Chinese Towel Empire’s Marketing Strategy Triggered a DNA Scandal

Grace, a leading Chinese towel manufacturer, was forced to release DNA evidence to debunk online rumors of family infighting sparked by its own marketing campaign. The crisis highlights the risks of 'Towel Empire,' a short-form drama series featuring real family members that inadvertently led the public to mistake fictional tropes for real-world corporate instability.