# Social Media Backlash
Latest news and articles about Social Media Backlash
Total: 2 articles found
Business
Dirty Laundry: Dettol’s Gender-Baiting Marketing Triggers Backlash in China
Reckitt-owned Dettol is facing a severe PR crisis in China after launching advertisements that used misogynistic tropes and disparaging caricatures of men. Despite an apology, the brand faces potential legal scrutiny and a growing consumer boycott for what critics call 'malicious marketing.'
SoBiz2026年6月23日 03:38
#Dettol#Reckitt#China Marketing
Business
Corporate Penance in the Age of Outrage: OPPO Demotes Top Brass Following Marketing Fiasco
OPPO has implemented severe internal punishments, including the two-level demotion of its China region head, following a controversial Mother's Day ad that sparked public outrage. The campaign was widely criticized for using inappropriate fan-culture language that was seen as insulting to traditional family values and marital ethics.
NeTe2026年5月11日 12:53
#OPPO#China Tech#Marketing Crisis