# Spring Festival Gala 2026

China’s Magic Atom Leaps from Lab to Limelight — But Commercial Robot Reality Remains Costly and Long-Dated

Magic Atom, a young Chinese humanoid‑robot start‑up, was named an official robotics partner for China’s 2026 Spring Festival Gala, a high‑visibility sign that humanoid robotics are moving toward commercialisation. Its co‑founder warned that embodied intelligence remains a long‑cycle, capital‑intensive field: hardware costs, scarce effective real‑world data, and the difficulty of passing training costs to customers are the industry’s core challenges.