# SuperApp

Bought for Cash: China’s ¥90–100bn AI ‘Red‑Envelope’ War Bought Users — Can It Build SuperApps?

China’s three tech giants spent an estimated ¥90–100 billion on Lunar New Year promotions to jump‑start standalone AI apps, producing spectacular but uneven short‑term DAU gains. Doubao retained the most users, Qianwen showed strong transaction‑led lift, and Yuanbao’s social virality collapsed back to baseline. The episode shows that cash incentives can buy attention but not the habitual, high‑frequency use required to create a SuperApp.