# The Monsters

Pop Mart’s $800 Mini-Fridge: A High-Stakes Gamble on China’s 'Emotional Economy'

Pop Mart is launching a limited-edition 'The Monsters' themed mini-fridge priced at 5,999 yuan, signaling a shift from toy manufacturing to premium lifestyle products. With only 1,998 units available globally, the release tests whether the brand's IP loyalty can sustain luxury-level pricing in a cooling consumer market.