# Time-Honored Brand
Latest news and articles about Time-Honored Brand
Total: 2 articles found
Business
Old Milk, New Problems: Why a Livestreaming Scandal Threatens One of China’s Most Storied Dairies
Tianjin-based Haihe Dairy is facing a reputation crisis after a third-party distributor’s livestreaming error exposed the fragility of its digital expansion strategy. The incident highlights the systemic challenges heritage brands face in managing brand consistency across decentralized e-commerce platforms.
SoBiz2026年4月13日 10:28
#Haihe Dairy#Livestreaming E-commerce#Time-Honored Brand
Business
Milk and Innuendo: The Fall of a Chinese 'Time-Honored' Dairy Brand in the Live-Streaming Jungle
Tianjin Haihe Dairy has terminated its relationship with a third-party distributor after a viral live-stream used sexual innuendo to sell milk. The scandal has sparked a national debate over the lack of oversight in live-stream e-commerce and the reputational risks facing China’s legacy state-owned brands.
NeMo2026年4月8日 06:58
#Haihe Dairy#Live-streaming#China E-commerce