# Wahaha Group

Cutting the Cord: Kelly Zong’s Strategic Pivot to Build an Independent Empire

Kelly Zong is aggressively decoupling her Hongsheng Group from the legacy Wahaha brand, implementing a new brand matrix and purging the 'Wahaha' name from subsidiaries. Amidst a significant drop in distribution performance, she has centralized power to build an independent, product-focused empire separate from her father's shadow.