# Wei Hongcheng
Latest news and articles about Wei Hongcheng
Total: 2 articles found
Business
Master Kong’s Bitter Aftertaste: Why a Failed Soda Promotion Signals Deeper Rot in China’s CPG Giant
Master Kong’s revival of its 'One More Bottle' promotion has backfired, exposing a systemic collapse in its distribution network and consumer trust. Amidst its first revenue decline in nearly a decade, the beverage giant is struggling to compete with fresh tea chains while transitioning back to family-led management.
SoBiz2026年4月12日 08:27
#Master Kong#Tingyi Holding#Consumer Goods
Business
The Bitter Aftertaste of 'Win Another Bottle': Master Kong’s Channel Crisis and the Return of the Wei Dynasty
Master Kong's iconic 'Win Another Bottle' promotion has sparked consumer backlash due to widespread redemption failures, highlighting a breakdown in the company's distributor network. As revenue declines for the first time in nearly a decade, the founding Wei family has resumed direct control to navigate shifting market tastes and structural inefficiency.
SoBiz2026年4月11日 06:28
#Master Kong#Tingyi Holdings#China Beverage Market