# Wei Hongcheng

The Bitter Aftertaste of 'Win Another Bottle': Master Kong’s Channel Crisis and the Return of the Wei Dynasty

Master Kong's iconic 'Win Another Bottle' promotion has sparked consumer backlash due to widespread redemption failures, highlighting a breakdown in the company's distributor network. As revenue declines for the first time in nearly a decade, the founding Wei family has resumed direct control to navigate shifting market tastes and structural inefficiency.