# Wellness Tourism

Northeast China’s Silver Lining: Jilin Province Reinvents the ‘Snowbird’ Economy to Counter Demographic Decay

Jilin Province is launching a multi-year, multi-million dollar strategy to transform its shrinking Rust Belt economy into a national hub for residential wellness and elderly care. By leveraging its summer climate and Traditional Chinese Medicine, the province seeks to capture a slice of China's 30 trillion RMB silver economy and reverse its decade-long trend of population decline.