# Xueji
Latest news and articles about Xueji
Total: 3 articles found
China’s “Gilded” Snacks: Why Mall‑Boutique Nuts Have Triggered a Consumer Backlash
High‑end Chinese snack brands have moved traditional roasted seeds and nuts from street stalls into glossy mall stores, prompting sticker‑shock and online backlash as prices climb into the hundreds of yuan per jin. The premium push is driven by mall costs, higher‑grade raw materials and craft processes, but it collides with entrenched consumer expectations and a category that lacks coffee‑style habitual demand.
China’s “Snack Ambushers”: Mall Nut Shops Charge Premiums for Experience, Not Always Freshness
Popular mall-based nut chains in China have been selling ordinary snacks at premium prices by packaging them as high-end, freshly roasted products and leveraging mall footfall and influencer marketing. Rising customer complaints about high bills and questions about the authenticity of “same-day roasting” have slowed expansion and exposed risks to the brands’ pricing logic.
Mall‑based Nut Brands Turn Everyday Seeds into a Luxury Purchase — and a Consumer Flashpoint
Two mall‑focused Chinese nut chains have turned ordinary roasted seeds into high‑priced, boutique products, prompting social‑media backlash as consumers discover hefty price tags and uneven claims of same‑day roasting. The strategy — premium positioning through mall locations, sensory retailing and influencer seeding — has driven rapid expansion but now faces slowing store openings and scrutiny over whether the premium is justified.