# Yao Shunyu

Pony Ma Rolls Out RMB1bn ‘Red Packets’ for Yuanbao as Tencent Pushes AI Social Play

Tencent is deploying a RMB1 billion Lunar New Year red‑packet campaign to drive users to Yuanbao, an AI‑focused social app, while accelerating internal AI reorganisations and hiring. The company hopes the promotion and a new feature called Yuanbao Pai will reproduce the viral network effects of WeChat’s early red‑packet phenomenon and bind content, communications and generative AI.