Latest news and articles about Zhang Yimou
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China’s nine-day 2026 Spring Festival has prompted a crowded content race among films, long TV dramas and short-form series, with early figures showing presale box office roughly half last year’s pace and ticket prices falling. While traditional tentpole films still lead presales, platforms are aggressively promoting AI-assisted short dramas and conservative co-financing models are reshaping risk allocation across the industry.
