# Zhang Yuan

Latest news and articles about Zhang Yuan

Total: 2 articles found

Exterior view of a Starbucks located in a traditional Chinese style building during nighttime.

The Ice Cream King’s Identity Crisis: Mixue Bingcheng Trades Speed for Survival

Mixue Bingcheng has replaced its founder with a finance-heavyweight CEO as the brand struggles with thinning profit margins across its 60,000-store empire. The new leadership is pivoting toward a high-quality supply chain to address a crisis where average daily store profits have dipped below 270 RMB.

SoBiz2026年4月2日 01:28

#Mixue Bingcheng#Zhang Yuan#Beverage Industry

Close-up of a restaurant bill placed on a dark wooden table, creating a moody ambiance.

Business

Mixue’s $4.7 Billion Squeeze: The King of Value Tea Faces a Digital Reckoning

Mixue Group reported a 35.2% revenue jump to 33.56 billion RMB in 2025 but saw its stock price tumble as investors worried about saturating markets and digital shortcomings. The company has appointed a finance veteran as CEO to pivot the brand from aggressive store expansion toward operational efficiency and multi-brand diversification.

SoBiz2026年3月31日 10:28

#Mixue Group#New Tea Economy#Consumer Trends China