# Zhou Yuan

China’s “Sex‑IQ” Industry: How a Viral Influencer Turned Seduction into a 24m‑RMB Business — and Then Disappeared

A Chinese influencer monetised viral seductive tutorials into a profitable “sex‑IQ” education business that reportedly earned over 24 million yuan through tiered online and offline courses before her verified account was banned. The episode highlights how the knowledge‑payment market monetises intimate anxieties, blurring lines between empowerment and exploitation and posing fresh challenges for platforms and regulators.