# Zhu Jiangming
Latest news and articles about Zhu Jiangming
Total: 2 articles found
Scale Over Profit: Leapmotor’s ‘Survival First’ Strategy as Price Wars Consume China’s Premium SUV Segment
Leapmotor has launched its flagship D19 SUV at a disruptive price point of 21.98 million RMB, emphasizing a 'scale over profit' strategy to ensure survival in China's saturated EV market. The move highlights the company's reliance on vertical integration and aggressive cost-cutting to compete with an expected 40 new flagship models entering the segment by 2026.
From Near-Death to Market Leader: How Zhu Jiangming Turned Leapmotor into EV’s Surprise Champion — and Why the Hard Part Lies Ahead
Leapmotor, led by founder Zhu Jiangming, vaulted from near-bankruptcy to become the top-selling Chinese new-energy carmaker in 2025 by combining strict cost control, aggressive price-for-feature models and deep in-house engineering. Strategic investments from Stellantis and FAW, plus a successful export push, underpinned growth, but challenges remain: brand elevation, sustainable profitability amid incentive rollbacks, and governance weaknesses exposed by a recent legal snag.