# adtech

From Mass Production to Smart Selection: How Minglue’s AdEff Uses Neuroscience to Tame AI-Generated Video Flood

Minglue Technology’s AdEff product applies EEG and eye-tracking data combined with a multimodal AI model to assess AI-generated video ads in minutes, claiming high correlation with human test results. The tool aims to help marketers select high-potential creatives quickly, cutting wasted media spend and shortening campaign cycles, though questions about external validation, cultural generalisability and biometric privacy remain.