# advertising
Latest news and articles about advertising
Total: 2 articles found
OpenAI Bets on Hardware and Ads as Costs Balloon — But the Path to Profit Is Fraught
OpenAI is expanding into advertising and consumer hardware as it confronts surging compute costs and intensifying competition from Google and others. Strong 2025 revenue growth masks large cash burn and funding needs that could force aggressive monetization or deep capital raises over the next 18 months.
Musk Sues OpenAI and Microsoft for Up to $134bn, Calling Early Support an ‘Institutional Takeover’
Elon Musk has sued OpenAI and Microsoft for up to $134 billion, arguing his early funding and non‑financial contributions were wrongfully captured when OpenAI shifted toward a commercial model. The case raises novel legal questions about the enforceability of founding missions and will test how courts value founder contributions when nonprofits convert to profit-seeking entities. The dispute comes as OpenAI begins testing ads in ChatGPT to generate new revenue streams.