# advertising
Latest news and articles about advertising
Total: 5 articles found
Bilibili’s First Profits Mask Fragile Model: Moderation Gaps, Creator Squeeze and Ad-Driven Reliance
Bilibili recorded its first annual profit in 2025 with RMB 30.35 billion in revenue, but gains were driven mainly by cost cuts and an advertising upswing. The company faces moderation shortfalls, falling mid-tier creator incomes and a reliance on a small number of hit games, raising questions about the sustainability of its business model.
Coconut-Drink Maker’s Sexist Stunts Keep Backfiring: How Yeshui Treats Fines as Free Publicity
Yeshui Group sparked a fresh backlash after factory banners bluntly sexualised female employees and linked breast size to coconut juice. The incident continues a pattern of provocative campaigns that have repeatedly drawn fines and online condemnation, highlighting the costs of shock-driven marketing in China’s increasingly scrutinised consumer environment.
From Watches to Robots: How China’s Spring Festival Gala Became a Four‑Decade Mirror of Economic Change
China’s Spring Festival Gala has tracked the nation’s economic evolution for more than forty years. What began as barter deals for watches has evolved into multi‑hundred‑million yuan interactive partnerships and showcases of AI and robotics, making the Gala a concise barometer of consumer trends, corporate strategy and industrial policy.
OpenAI Bets on Hardware and Ads as Costs Balloon — But the Path to Profit Is Fraught
OpenAI is expanding into advertising and consumer hardware as it confronts surging compute costs and intensifying competition from Google and others. Strong 2025 revenue growth masks large cash burn and funding needs that could force aggressive monetization or deep capital raises over the next 18 months.
Musk Sues OpenAI and Microsoft for Up to $134bn, Calling Early Support an ‘Institutional Takeover’
Elon Musk has sued OpenAI and Microsoft for up to $134 billion, arguing his early funding and non‑financial contributions were wrongfully captured when OpenAI shifted toward a commercial model. The case raises novel legal questions about the enforceability of founding missions and will test how courts value founder contributions when nonprofits convert to profit-seeking entities. The dispute comes as OpenAI begins testing ads in ChatGPT to generate new revenue streams.