# agritourism

Bright Dairy Reboots Growth with Tech, Culture and a Shanghai‑Only Milk

Bright Dairy used a high‑profile Shanghai launch to roll out premium and localized products, service upgrades and cultural tourism projects that combine R&D, urban branding and experiential marketing. The moves reflect a broader strategy by Chinese state‑linked consumer firms to compete on quality, provenance and health functionality rather than price alone.