# anti‑waste regulation

China’s Baijiu Slowdown Hits Shuijingfang Hard — A Sign of Broader Pain for Premium Spirits

Shuijingfang reported a 71% drop in 2025 net profit amid plunging revenue and industrywide headwinds, missing market forecasts and recording its weakest profit since 2018. The company's majority owner, Diageo, is under pressure from weak Chinese demand and has been linked to possible asset sales, while the broader baijiu sector confronts shifting consumption patterns and new anti‑waste rules that curb traditional drinking occasions.