# big‑screen premiumisation

TCL Says 85‑Inch and Bigger Screens Will Drive the Next Phase of China’s TV Market

TCL’s China president, Lu Chunshui, said at AWE2026 that 85‑inch TVs generated the most revenue for TCL in China in 2025, outpacing 75‑inch sets in value despite lower unit sales. He predicts 85‑inch and larger screens will be the primary source of incremental growth, a trend driven by premiumisation, technology advances and changing viewing habits but constrained by logistics and living‑space realities.