# brand risk
Latest news and articles about brand risk
Total: 2 articles found
Coconut-Drink Maker’s Sexist Stunts Keep Backfiring: How Yeshui Treats Fines as Free Publicity
Yeshui Group sparked a fresh backlash after factory banners bluntly sexualised female employees and linked breast size to coconut juice. The incident continues a pattern of provocative campaigns that have repeatedly drawn fines and online condemnation, highlighting the costs of shock-driven marketing in China’s increasingly scrutinised consumer environment.
Founder Retreats, Platforms Battle for Spring Gala, and a Dumpling Chain Goes Global: Three Shifts in China’s Consumer Sector
Jia Guolong has stepped down from key roles at an entity related to the Xibei chain amid a reputation crisis, signalling retrenchment by a founder-led brand. Kuaishou joined other major platforms to distribute the 2026 Spring Festival Gala in multiple digital formats, intensifying a broader competition for national cultural content. Meanwhile, dumpling chain Yuanji Yunjiao has expanded to 15 overseas outlets as it pursues a Hong Kong listing, underscoring the push by mid-sized Chinese food brands to internationalise.