# branding

Honor Leans on Pop Mart’s MOLLY to Spark Sales with Limited‑Edition 500 Pro

Honor and Pop Mart have launched a limited‑edition Honor 500 Pro featuring the MOLLY character to coincide with MOLLY’s 20th anniversary. Priced at ¥4,499 (¥3,999 after subsidy), the phone exemplifies a broader industry shift toward pop‑culture collaborations to stimulate demand among younger consumers in a saturated smartphone market.