# budget strategy

Apple Goes For Volume: iPhone 17e and a $699 MacBook to Lead March Spring Event

Apple’s March 4 spring event will introduce a budget iPhone 17e and a lower‑priced MacBook, both designed to expand Apple’s reach in price‑sensitive markets. Key changes include Dynamic Island on the 17e, A19 silicon and MagSafe for the lower tier, and an A18 Pro‑powered MacBook at an aggressive ~$699 price point.