Latest news and articles about channel optimisation
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Li Auto is assessing the closure of some low‑efficiency retail stores after an aggressive multi‑year network build‑out, denying plans to close 100 outlets but confirming a targeted optimisation. The retrenchment follows a 19% fall in 2025 deliveries and recent quarterly losses, and accompanies a product and organisational reset aimed at restoring growth and margins amid fiercer competition in the range‑extended EV segment.
