# children's medicine

From Advertising Triumph to Boardroom Crisis: China’s Kuihua, the Once‑Untouchable Children’s Drug Champion, Stumbles

Kuihua Pharmaceutical, a once‑dominant Chinese maker of children’s OTC medicines famous for its ‘Little Sunflower’ parenting programme, has reported its first annual loss since listing and seen a wave of senior departures. The collapse highlights the fragility of marketing‑led OTC business models, concentrated customer exposure and governance risks in family‑run firms following an earlier criminal scandal involving the founder.