# clip culture

Not Viral, Not Forgiven: Zhang Zetian’s Podcast and the Cost of Being Moderately Good

Zhang Zetian’s new podcast faced online accusations of “flopping” after decontextualised clips circulated, but a full viewing shows a deliberately mild, facilitative hosting style ill‑suited to short‑form algorithmic incentives. The episode highlights how clip culture and a demanding “big‑female‑lead” stereotype penalise moderation and reward spectacle.