# consumer trust
Latest news and articles about consumer trust
Total: 5 articles found
Mall‑based Nut Brands Turn Everyday Seeds into a Luxury Purchase — and a Consumer Flashpoint
Two mall‑focused Chinese nut chains have turned ordinary roasted seeds into high‑priced, boutique products, prompting social‑media backlash as consumers discover hefty price tags and uneven claims of same‑day roasting. The strategy — premium positioning through mall locations, sensory retailing and influencer seeding — has driven rapid expansion but now faces slowing store openings and scrutiny over whether the premium is justified.
Retail Demo Backfires: Xiaomi Staff Tosses Phone to Prove Durability — Screen Cracks, Public Questions Follow
A Xiaomi store employee’s attempt to demonstrate a phone’s drop resistance ended with the device’s screen cracking, and the clip sparked online mockery and questions about who should pay for repairs. The incident underscores how live retail demonstrations can backfire, creating reputational and liability headaches for manufacturers and retailers.
A Broken Handle, a Firedrill and a Nearly ¥6bn Hangover: How Zhang Xiaoquan’s Quality Scandal Exposed a Deeper Corporate Crisis
A viral video showing a Zhang Xiaoquan kitchen scissor handle snapping has reopened scrutiny of the century‑old brand, exposing product‑quality issues and weak customer service. The crisis comes amid a far larger financial implosion: the controlling shareholder’s aggressive expansion and cross‑guarantees have left Zhang Xiaoquan enveloped in nearly ¥6bn of risk, prompting judicial restructuring and asset auctions.
Muted on Weibo: Xibei’s CEO and Critic Luo Yonghao Silenced as Pre‑made Food Row Reignites
A renewed online confrontation between Xibei founder Jia Guolong and critic Luo Yonghao led to both of their Weibo accounts being muted, spotlighting the deep reputational damage suffered by Xibei after allegations about reliance on central‑kitchen processing. The dispute highlights a wider problem: regulatory definitions of "pre‑made" food have not translated into consumer understanding, leaving firms exposed to trust shocks and prompting calls for clearer, consumer‑facing standards.
Xibei’s Retreat: How a Viral Roast Exposed Deeper Faultlines in China’s Casual‑Dining Sector
Xibei has closed about 120 stores and faces losses surpassing 500 million yuan after a trust crisis over its use of pre‑prepared ingredients was amplified by a viral post from internet personality Luo Yonghao. The shutdowns reflect deep structural pressures in China’s casual‑dining sector — high rents, falling per‑meal spending and fragile brand trust — rather than a single cause.